Selected projects showcasing strategic brand work across culture, identity, and experience design. Each project represents a collaborative journey with clients who understand that meaningful brands require meaningful investment in understanding.
Culture Studio
For brands that outgrow campaigns
We design brand worlds. Systems that build meaning, momentum, and relevance over time.
Working with
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Work
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Services
Strategy, identity, and experience design for brands navigating cultural complexity. We work with organizations ready to move beyond campaigns toward enduring cultural relevance.
Strategy
Brand positioning, cultural research, and narrative development.
Identity
Visual systems, naming, and verbal identity.
Experience
Digital products, environments, and touchpoints.
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About
Subfracture is a culture studio founded on the belief that brands are living systems, not static marks. We combine scholarly rigor with creative intuition to help organizations discover and express their authentic cultural position.
Based in Brisbane with a presence in Los Angeles, we work with clients globally on projects that demand both strategic depth and creative excellence.
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Contact
Ready to explore how culture can transform your brand? We would love to hear from you.
ohhello@subfrac.com